Flavors That Vibe

A Branding and website design that provides flavors for your ears and tastebuds.

The Challenge

The primary goal was to create an engaging multipage website for a fictional company, Groov Donuts. The website would showcase the company’s current menu, selection of vinyl and merchandise while providing the public with easy access to important store information to drive customers to the physical location.

The Approach

To design a brand as enjoyable as the products it sells, Groov Donuts embraces playful colors, dynamic visuals, and bold typography, immersing all ages in its vibrant world of flavors.

Laying the Ground Work

Site Map

Style Tiles

Designing the Logo

Like the company, the logo is a blend of both worlds—donuts and vinyl. Bringing them together in a playful and dynamic way, the logo is a visual representation of the company’s mission to provide flavors for your ears and tastebuds.

WireFraming and UI Iterations

The Final

Angostura Bitters Logo
Angostura Bitters Logo
Angostura Bitters Logo
Angostura Bitters Logo
Angostura Bitters Logo
Angostura Bitters Logo