The primary goal was to create an engaging multipage website for a fictional company, Groov Donuts. The website would showcase the company’s current menu, selection of vinyl and merchandise while providing the public with easy access to important store information to drive customers to the physical location.
To design a brand as enjoyable as the products it sells, Groov Donuts embraces playful colors, dynamic visuals, and bold typography, immersing all ages in its vibrant world of flavors.
Like the company, the logo is a blend of both worlds—donuts and vinyl. Bringing them together in a playful and dynamic way, the logo is a visual representation of the company’s mission to provide flavors for your ears and tastebuds.