The challenge in branding Angelina’s was to capture the warmth of Pasta Sundays at Grandma’s—nostalgic yet simple, balancing tradition with modernity and a hint of Nonna’s humor.
Remembering the feeling of my family's Sunday dinners was an essential part to channeling that feeling into a brand. The family connection, the loud conversation, the food! Bringing it all together to share my family with yours.
Although she is serious about the ingredients and quality of her cooking, life does not need to be as serious all the time. In fact she thinks humor is an important ingredient we add to make the flavors just right! Like we always say about Nonna Angelina, “She damn well knows how to cook, but we would not trust her to drive.”
Introducing the iconic red tricycle was a decision to evoke childhood memories, symbolizing family and the connection to meals shared with loved ones.
The brand comes to life with an authentic color palette inspired by the product’s flavors accompanied by the textured illustrations that reflect the tradition of handmade Italian recipes.
In the studio, I captured product shots that reflect the brand’s essence, highlighting fresh ingredients and using rustic boards for an artisanal, homemade feel.
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