Revamping the K9 Experience

A rejuvenated website design for a dog training company, aimed at engaging a broad audience.

Aerial view of Puerto Escondido, Oaxaca

The Challenge

For this website redesign, my goal was to introduce more personality by incorporating warm, friendly colors, engaging copy, and playful custom illustrations. A key focus was to develop a single-page website layout that ensured easy navigation and quick access to essential information for potential clients.

The Solution

I refreshed the brand identity by designing a new logo and incorporating calming, gentle tones, giving the design a more inviting and visualy engaging aesthetic.

sleeping dog

Site Map

Illustrator artboard exploring digital concepts

Style Guides

For the typography I chose to go with a bold and friendly display typeface for my headings, and paired that with a clean and minimal sans serif for my subheadings and body copy to increase readability.

For the colors, I wanted to go with a friendly and inviting color pallet, experimenting with soft pastel colors and brighter variations. I ended up selecting muted colors for the background to create contrast, allowing the images and buttons to stand out in order to guide the viewer's attention to key elements of the site.

three pages of sketches

Wire Frames

Lo-Fi

Puerto Escondido Logo

Hi-Fi

Puerto Escondido Logo

Bespoke Coding Using HTML, CSS, & JS

three pages of sketches

Interactive UI Design